National Institute for Trial Advocacy

Opening Statement: How To Tell a Persuasive Story

On Demand
This live broadcast from Thursday, July 12th has concluded. Register below to access the on demand recording.

Want to win your case? 

You need to start strong, with a clear message, and an engaging story delivered in a persuasive manner.
This webcast, Opening Statement: How to Tell a Persuasive Story is aimed at providing you ideas and insight on how to develop a theme, organize your content, and deliver a meaningful opening statement to the jurors. You will gain insight into the concept of primacy-recency, how and where to address facts and information adverse to your perspective on the case, and the importance of communication skills in addressing the jury.

CLE Information

CLE: Our online content is not accredited for CLE and we cannot provide a Certificate of Completion. You can apply for self-study credit by contacting your state bar organization directly. To help you with your self-study application, NITA has provided faculty biography information (via the link below) as well as a PDF of the PowerPoint slides, which is attached to the presentation. You can access this PDF by clicking on the link button once the presentation has begun to play. If you require verification of your attendance, please contact


Michael D. Johnson

UALR School of Law
Little Rock, AR

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