Today’s jurors see what they believe. They vote for their beliefs, not the evidence. They want everything in text form, right away. Persuading today’s Intergenerational juries of Boomers, Gen Xs, Gen Ys and soon, Gen I’s demands that a trial lawyer deliver a trial in cinematic story form that involves their minds and hearts and confirms their beliefs. Winning is all about meeting expectations. Jurors expect the openings to be exciting and cinematic, to reveal the motives of the parties, and to convince them that the case confirms their own beliefs, affirms their own attitudes and values. Creating such a cinematic opening is an art. In this program, two of America’s most powerful advocates and NITA superstar teachers of advocacy and persuasion, and also co-authors of 'Opening Statements: Winning in the beginning by Winning the Beginning' share the art and the science behind creating and delivering powerful, winning openings.
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Dominic J. Gianna, founding partner of Aaron & Gianna, PLC with offices in New Orleans and Salt Lake City. He is a Fellow of the International Society of Barristers, has experience from both sides of the bench, and has been successful as a trial lawyer from both sides of the courtroom. He has tried cases throughout the United States in a wide variety of areas, including products liability, toxic tort and mass tort class actions, employment law and commercial matters for both corporate and insurance defendants and plaintiffs. He brings incredible creativity, energy and enthusiasm into the courtroom. On the other side of the bench, Mr. Gianna has been appointed as Special Master in complex mass tort class actions, has experience as a District Judge pro tem by appointment of the Supreme Court of Louisiana, and has served as arbitrator and mediator in complex disputes.
Mr. Gianna is also recognized as one of America’s outstanding teachers of advocacy, persuasion and trial techniques. He is Program Director of the National Institute for Trial Advocacy’s Gulf Coast Regional Trial Advocacy Training Program and NITA’s Gulf Coast Deposition Program. He was the recipient of the 1998 Hon. Robert Keeton Award from the National Institute for Trial Advocacy for his contributions to the teaching of advocacy. He has served as faculty member and Team Leader for NITA’s National Session since 1985 and has been Team Leader and faculty member at many NITA Regional Programs throughout the USA. Dominic has lectured throughout the world in the fields of advocacy, persuasion and trial techniques, and thousands have enjoyed his insightful and entertaining lectures. He is consistently rated as one of the most entertaining and energetic lecturers in American law. He has also demonstrated trial techniques to numerous bar and professional groups throughout North America and captivates audiences with his creative expertise and unmatched energy. Mr. Gianna serves as Director of Trial Advocacy at the Louisiana State University School of Law, has been a member of the Trial Techniques Faculty of Tulane and Emory Universities, and was selected Program Chair of the 1994 ABA Section of Litigation Meeting. He is the author of Opening Statements 2d :Winning the Beginning published by West\Thomson Publishing Co. and has written many articles on the arts of advocacy and persuasion
Dominic Gianna received his Bachelor’s and Master’s Degree in Organic Chemistry from Manhattan College and his law degree from Loyola University School of Law, where he served as Editor-in-Chief of the Law Review.
Lisa A Marcy has made her mark nationally as a trial lawyer and as one of America’s most dynamic and inspired teachers of advocacy, persuasion and communication skills. Lisa has spent her professional life prosecuting and defending cases for an enormous range of clients ranging from disabled individuals to large corporations. She has toured the USA as a principal faculty member of The Professional Education Group, is a Program Director and national faculty member of the National Institute for Trial Advocacy (NITA), and serves as co-director and Faculty Leader of the Louisiana State University School of Law trial training program. She has led numerous seminars and has developed unique teaching methods to help inspire women professionals to achieve success. She has been honored as one of Utah’s 30 Women to Watch and was nominated as Utahan of the Year. Lisa is the founder and senior partner of the Marcy Law Firm in Salt Lake City, Utah and tries cases from both sides of the courtroom. She serves as a regular contributor to radio and television media, as a legal commentator and has been a small claims judge. She is the co-author of Thomson West’s Opening Statement.
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