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FOR IMMEDIATE RELEASE
Contact: Sara Musfeldt
Marketing Communications Manager
National
Institute for Trial Advocacy (NITA)
Phone:
303.953.6841
E-mail:
smusfeldt@nita.org
NITA Recognized for
Publications and Marketing Work
Louisville, Colo., May 28, 2008—The international Association
for Continuing Legal Education (ACLEA) announced today that NITA received the
Award for Professional Excellence for its book, Winning at Trial by D. Shane Read and the Award for Outstanding
Achievement for its 2008 Brand Campaign Design: The Journey. ACLEA grants only
15 annual awards to competitors representing more than 300 organizations.
The Award
for Professional Excellence is the top prize; only one is awarded in each
category of prizes. ACLEA will formally present the awards to NITA at the
Annual Meeting of ACLEA in Vancouver,
British Columbia on August 5,
2008.
ACLEA
members are professionals in the fields of continuing legal education and legal
publishing. Its annual awards are highly competitive and winning projects
represent the highest level of achievement for the staff and volunteers
involved.
“NITA has produced
or has in the pipeline several new publications and dozens of 2008 marketing
pieces that we are proud to have our name on,” said Laurence M. Rose, NITA’s
president and CEO. “These two awards not only acknowledge particular pieces of
our work, but they reinforce the collective efforts across the organization and
community in promoting ethical and effective advocacy. We hope to reach and
help as many attorneys as we can, and recognition from ACLEA in this way provides
some validation on our efforts.”
Winning at Trial, the winning text, encapsulates
every litigator’s fundamental aspiration. The book includes two DVDs containing
almost four hours of footage from the O. J. Simpson trial and a focus group
deliberating a civil trial (440 pp., two DVDs, 2007, ISBN 978-1-60156-001-8,
$75.00).
The
“Journey” brand campaign has been a centerpiece of NITA’s marketing and
communications pieces in 2008. E-mails, brochures, catalogs, and other pieces
of collateral have included this theme in both imagery and copy. Given that
participation across NITA’s public and public service programs is up year to
year over 2007, the 2008 Journey campaign is a likely contributing factor.
Review
copies of Winning at Trial and sample
marketing pieces are available for review. Please visit www.nita.org or contact Sara
Musfeldt at the above phone or e-mail for more information.
About NITA
The National Institute for Trial Advocacy (NITA) is the
nation’s leading provider of legal advocacy skills training. A 501(c)(3)
not-for-profit organization based in Louisville,
Colorado, NITA pioneered the
legal skills learning-by-doing methodology over thirty-five years ago and has
since remained the ultimate standard in continuing legal education. With an
average student/faculty ratio of 4:1 and an all-volunteer faculty drawn from a
cadre of judges, law professors, and practicing attorneys, NITA’s multi-day
“boot camps” deliver unparalleled professional development for nearly 6,000
attorneys each year. As a public service organization, NITA provides, at little
or no cost, the same high-caliber training we provide to the nation’s largest
firms to legal service attorneys, public defenders, and attorneys who have
chosen to work in child advocacy, tribal law, death penalty defense,
immigration, domestic violence, and other vital areas of public interest. NITA
is also one of the largest publishers of legal publications. NITA’s references,
texts, case files, and audio-visual materials are used by thousands of
attorneys and are incorporated into the curriculum at over 85 percent of the
nation’s law schools. For more information, visit www.nita.org.
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